How Much Would You Pay to Buy Back Your Time?

Tired Americans are increasingly willing to pay a premium for items or services that save time or ease their fatigue: a laundry machine that both washes and dries, a grocery delivery service that puts the groceries away for them, a high-tech closet that steams their clothes. On today’s Big Take podcast, Bloomberg retail reporter Jaewon Kang and Wharton professor Gal Smitizsky discuss why a growing number of American consumers are willing to spend more to save time, even in today’s uncertain economy – and how companies are taking notice.  Read more: The ‘Adulting’ Tax: Tired Americans Are Willing to Pay to Save Time Hosted by: Sarah Holder; Produced by: Eleanor Harrison-Dengate with assistance from Dina Katgara and Julia Press; Reported by: Jaewon Kang; Edited by: Jeff Grocott and Tracey Samuelson; Fact-checking by: David Fox; Engineering by: Katie McMurran. Senior Producer: Naomi Shavin. Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.See omnystudio.com/listener for privacy information.