How Musicians Should Run Meta Ads in 2026 ft. Andrew Southworth #270

Most artists know they should run ads to promote their music, but Meta Ads Manager can turn into a very expensive guessing game fast. So we brought Andrew Southworth back for part two to walk through a real Meta ads setup for musicians and show what to click, what to avoid, what to test, and how to know if your campaign is actually working.Andrew has managed over $5 million in ad spend for artists, and this episode gets into boosted posts vs conversion campaigns, landing pages, pixels, Advantage Plus audiences, targeting, placements, ad creative, cost per conversion, Spotify listener data, save rates, and how to decide when to keep spending, make new creatives, or kill the campaign.VISIT OUR SITE:https://onemoretime.fmJOIN OUR DISCORD:https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AGET 30% OFF DISTROKID:http://distrokid.com/vip/onemoretimeFOLLOW Andrew:https://www.instagram.com/andrew.southworthFOLLOW One More Time:https://www.instagram.com/onemoretime.fmhttps://www.tiktok.com/@onemoretime.fm0:00 Intro1:47 Andrew Southworth Returns3:14 Why Artists Need More Ad Creatives6:14 Why Some Songs Flop in Ads8:31 Why Good Songs Can Still Fail13:05 What Artists Need Before Running Ads15:50 Landing Pages, Budgets & First Campaign Expectations19:02 Building a Meta Ads Campaign20:43 Boosted Posts vs Ads Manager22:12 What a Conversion Campaign Actually Tracks25:17 Landing Pages, Pixels & ViewContent Events34:34 Choosing the Right Campaign Objective35:24 Manual Setup vs Meta Automation41:30 Advantage Plus Audience Trap44:55 Targeting Countries, Ages, Genres & Interests53:12 Using Meta Ad Library54:50 $100 Ad Campaign Giveaway57:02 DistroKid Sponsor Break57:58 Instagram vs Facebook Placements59:31 Building the Actual Ads1:04:20 What to Test Across Your Ad Creatives1:08:21 How Much Does Ad Text Matter?1:10:12 Real Campaign Breakdowns1:15:45 Cost Per Conversion vs Spotify Metrics1:21:14 Finding Winners and Spending Smarter1:28:30 Why Artists Should Understand Ads1:29:36 Ads Don’t Exist in a Vacuum1:31:09 Rapid Fire Rampage