How My Coca-Cola Site Tour Ended in Disaster - Richard Shotton

Marketing mistakes happen to everyone, even the so-called experts. We’ve seen everything from press releases that accidentally went viral for the wrong reasons to brand names so complicated even the CEO couldn’t spell them. But there’s something weirdly therapeutic about sharing these messes. One guest summed it up perfectly. If you’re only testing stuff you already know will work, you’re not really testing. The risk is tiny when something flops. The reward if it works is huge. So why are so many marketers still playing it safe?Of course, we also got the juicy stuff. Richard Shotton once missed a 9am Coca-Cola site tour because he was too hungover to move. Another guest won a pitch he was too foggy to remember. You couldn’t make it up. These stories aren’t just funny. They’re honest. They show the grit behind the gloss. The recovery after the cock-up. That’s what this podcast is about. Got a story like that? Share it. Join the chaos. Link’s in the bio.Send us Fan MailStruggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube