EPISODE · Jun 19, 2026 · 40 MIN
How My First Garden Center Job Shaped My Career in the Green Industry with Chris Pesche of Pesche's Flowers
from The Landscaper's Guide to Modern Sales & Marketing · host Jack Jostes
Many people ask Jack Jostes how he ended up building a marketing agency focused exclusively on the landscape and snow industry. The answer starts with his very first job at Pesche's Flowers, a family-owned garden center that has served the Chicagoland area since 1924.In this special episode of The Landscaper's Guide, Jack shares a conversation with Chris Pesche, third-generation owner of Pesche's Flowers. Chris reveals the timeless business principles that have helped their company thrive for more than a century, including customer service, employee development, operational excellence, and adapting to technology. From implementing inventory management systems to building a seven-figure eCommerce business with MyFairyGardens.com, Chris shares lessons that apply to landscape companies, garden centers, and any service-based business. This episode is a powerful reminder that great businesses are built by taking care of people, embracing change, and never losing sight of your reputation.You'll LearnWhy customer service and employee care remain the foundation of long-term successHow technology and inventory systems can improve profitabilityThe importance of being your own toughest competitorHow Pesche's Flowers expanded into a seven-figure online businessLeadership lessons passed down through three generations of ownershipConnect With Today's Guest🌳 Pesche's Flowers: https://www.pesches.com/📸 Pesche's Flowers on Instagram: https://www.instagram.com/pesches_flowers/Get Started With The Landscaper's Guide🎧 Watch the full episode + read the transcript:https://landscapersguide.com/podcast/🥓 Tell us where to send your beef jerky:https://landscapersguide.com/toolbox📅 See upcoming live and virtual events:https://landscapersguide.com/events
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Many people ask Jack Jostes how he ended up building a marketing agency focused exclusively on the landscape and snow industry. The answer starts with his very first job at Pesche's Flowers, a family-owned garden center that has served the Chicagoland area since 1924. In this special episode of The Landscaper's Guide, Jack shares a conversation with Chris Pesche, third-generation owner of Pesche's Flowers. Chris reveals the timeless business principles that have helped their company thrive fo...
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How My First Garden Center Job Shaped My Career in the Green Industry with Chris Pesche of Pesche's Flowers
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