How MyBranz fights fake online reviews to save the planet — and your wallet with Janani Kumar, Founder of MyBranz

A few months ago, in August 2024, the Federal Trade Commission (FTC) announced a final rule banning fake reviews and testimonials, a rule that will allow to deter AI-generated fake reviews by prohibiting fake or false consumer reviews, consumer testimonials, and celebrity testimonials for instance.Now, if you have ever been online shopping, you know that this decision is pretty groundbreaking. How many of us have been deceived by fake reviews before buying a product? Not only is it a waste of money, but also in the midst of a climate crisis, it's an additional waste and it’s very detrimental to our environment. Joining us today is Janani Kumar, the founder of MyBranz.Janani knew something had to be done way before the FTC even made a move. MyBranz is a software accessible online that promotes transparency at every step of the consumer journey by leveraging AI to provide verified reviews from across the web to help users find the best brands and products based on lawful and real feedback, saving money and helping the environment at the same time. In this episode, we explored the sources and impacts of online fake reviews, consumer trust, and what the FTC ruling means for users.https://www.mybranz.com/Created, hosted and produced by Mélissa M'Raidi-Kechichian.