How Nasdaq Goes All in on Its People-Focused Social Strategy

Kelsey Murray, Associate Vice President, Global Head of Social Media at Nasdaq, joins this episode of the Social Pros Podcast to discuss Nasdaq's people-focused approach to social. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Supermetrics Full Episode Details When building a social strategy, it's easy to get lost in business goals, analytics, and conversion rates. But what about the people at the heart of social media – the customers, partners, business owners themselves? Kelsey Murray, Associate Vice President, Global Head of Social Media at Nasdaq, shares her thoughts on why people should be the focus of everything you do in social media. A global tech company at heart, Nasdaq is about powering capital markets everywhere and connecting businesses together. Kelsey shares some behind-the-scenes glances at how Nasdaq manages social media and bespoke celebrations for businesses that go public. We also hear how her team manages remote working, both as a global team and working with the challenges of the pandemic. In This Episode: 6:20 – Kelsey describes what it's like working for Nasdaq 8:48 – Who the primary audience of Nasdaq's social media is and how they're targeted 11:40 – How Nasdaq's social team collaborates with different businesses 15:06 – Kelsey walks us through how her team plans campaigns 20:37 – How storytelling fits into Nasdaq's social media strategy 25:17 – How Kelsey manages and coordinates sensitive information with news broadcasters 29:36 – Nasdaq's TikTok ventures and how Kelsey broached the topic with the legal team 33:02 – Nasdaq's approach to mapping out content throughout the year 38:40 – Kelsey's tips and experiences of working remotely for Nasdaq 42:41 – Kelsey's top tip for anyone wanting to become a social pro Resources Get the new State of Marketing report for free from Salesforce Download the Social Media Metrics template from Supermetrics Visit SocialPros.com for more insights from your favorite social media marketers.