How Natalie Doyle Oldfield’s Trust-First Philosophy Overhauls Organizational Culture

Hector welcomes Natalie Doyle Oldfield; an incredible author, coach, and speaker. Natalie shares her journey from navigating the 2008 market crash to developing a research-backed framework for building trust in business. She talks about the role of trust equity in solving common business challenges like client retention, sales slumps, and customer complaints, while breaking down her trust triangle model. Together, they explore how building trust can change organizations for the better and drive sustainable growth.Chapters00:00:00 - Opening the Gateway to Trust00:00:29 - From Marketing to a Market Crash00:02:19 - The Trust That Builds Businesses00:04:07 - A Framework Born from Crisis00:06:36 - Spotting Hidden Trust Barriers00:12:21 - When Trust Transforms Teams00:18:23 - Decoding the Trust Triangle00:23:01 - A Final Word on Trust’s PowerLinks and ResourcesNatalie on LinkedInSuccess Through TrustThe Power of Trust: How Top Companies Build, Manage and Protect ItTrusted: The Proven Path To Customer Loyalty And Business GrowthBuilding Trust With Your Customers: A Workbook : Eight Guiding Principles to Building and Protecting TrustAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!