How Nathan Barry bared all to take ConvertKit from $0 to $2 million MRR

from How to Win podcast with Peep Laja · host Peep Laja

Listen and learn:The best advice Nathan Barry has received in business (1:44)How ConvertKit differentiates from the competition (3:54)The specific marketing campaigns that helped ConvertKit go from $2000 to $100 000 MRR in a single year (5:27)How feedback from a high-profile customer helped ConvertKit position themselves in the market (08:26)My take on playing the features game (09:40)A killer feature on ConvertKit that I think is f***king brilliant (13:36)How ConvertKit uses storytelling in their marketing campaigns (14:20)Why ConvertKit is committed to radical transparency as a business (15:27)How Nathan thinks about creating moats (17:04)The single biggest bet ConvertKit is making to reach $100 million ARR (18:22)Mentioned:Pat Flynn / Smart Passive IncomeKatie Wells / Wellness MamaConvertKit's BaremetricsTim GrahlSquarespaceTeachableNerdyDataBuiltWithMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

What this episode covers

Nathan Barry, founder and CEO at email marketing leaders, ConvertKit. We hear how picking a niche can lead to unique solutions for customers, why companies should focus on their long-term mission over short-term trends, and the reason that Nathan reveals his company's most private data to the world. I weigh in with my thoughts on differentiation, competing with category kings, and playing the features game.

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How Nathan Barry bared all to take ConvertKit from $0 to $2 million MRR

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This episode is 21 minutes long.

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This episode was published on August 16, 2021.

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