How Ness Labs grew to 100,000 email subscribers in 5 years, all founded on one simple relationship perspective (with Anne-Laure Le Cunff) | The Content Contract

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsWhen you’re sitting down to write the most important newsletter of your life, where do you even start? If you’re Anne-Laure Le Cunff, you go back to your foundational perspective – then mix your tried and true template with a meta reveal to share the story, capture its weight, and inspire action.About our guestAnne-Laure Le Cunff is an award-winning neuroscientist, entrepreneur, and author. She founded Ness Labs, an online learning platform offering evidence-based resources for professional and personal growth, which weekly newsletter has more than 100,000 readers. She is also a researcher at the Institute of Psychiatry, Psychology & Neuroscience of King’s College London, where she studies the neurodevelopment and evolutionary neuroscience of curiosity. Previously, she was an executive at Google, where she led digital health projects. Her upcoming book, Tiny Experiments, will be published in March 2025.Ideas you don’t want to miss(08:52) How Anne-Laure approached the creation of the “the most important newsletter I have ever sent”(09:58) Her super simple content strategy and how it’s led to list growth(14:24) The foundational analogy Anne-Laure uses that earns her audience’s trust and loyalty(11:55) How Anne-Laure gives neuroscience emails a personal touch(16:14) Why sending this book reveal newsletter felt nostalgic(22:35) The creative solution that “allowed” Anne-Laure to market her book while still providing her trademark neuroscience content(27:25) The 3 phrases of the Ness Labs’ list growth that attracted 100K subscribers in just 5 yearsLinks from this episodeTake a look at the email we’re talking about todayBecome the scientist of your own life when you subscribe to Anne-Laure’s emails.Anne-Laure’s book, Tiny Experiments, will help you rethink your approach to goals, creativity, and life itself. Preorder now (until March 2025) to access exclusive bonuses.Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation MasterclassFree consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.Get inspired like Anne-Laure does with James Clear’s 3-2-1 NewsletterConnect with Anne-Laure Le Cunff on LinkedIn and InstagramFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected]