EPISODE · May 14, 2025 · 21 MIN
How Nest Pensions Uses Digital Communications to Empower Members, Deborah Perkins, Nest Pensions (#20)
from Regulated Digital · host Sam Kendall, Beyond Encryption
How do you build lasting relationships with an audience as broad as the UK population?Deborah Perkins, Member Proposition Director at Nest Pensions, joined us to discuss how Nest navigates the unique challenges of engaging and supporting auto-enrolled pension scheme members.Deb shares how Nest uses behavioural science, testing, and new digital platforms like its app to personalise experiences for over 13 million members - many of whom have little initial interest in their pensions.Learn more on our website.
What this episode covers
How do you build lasting relationships with an audience as broad as the UK population?Deborah Perkins, Member Proposition Director at Nest Pensions, joined us to discuss how Nest navigates the unique challenges of engaging and supporting auto-enrolled pension scheme members.Deb shares how Nest uses behavioural science, testing, and new digital platforms like its app to personalise experiences for over 13 million members - many of whom have little initial interest in their pensions.Learn more on our website.
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How Nest Pensions Uses Digital Communications to Empower Members, Deborah Perkins, Nest Pensions (#20)
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