How Nestlé turned Vital Proteins' Blue Tub into a Paper Canister

What does it take to move a bestselling supplement out of plastic and into paper, without consumers thinking they got a counterfeit?Senior editor Anne Marie Mohan talks with Eric Bell, principal packaging scientist at Nestlé, about the two-year journey behind Vital Proteins' switch from an HDPE container to the GPI Bordio paperboard canister. He walks through the scuffing and distribution challenges that forced a redesign of both the material and the packaging lines, and shares the lesson Nestlé learned about messaging the change clearly on pack.