How Netflix and Spotify Are Chasing the Bundling Playbook

from The Streaming Tech Podcast with Fexingo: Netflix, Spotify, and Media Technology · host Fexingo

A startup called Everand is bundling e-books, audiobooks, and book clubs into a single subscription — and it's the latest sign that streaming giants are rethinking the bundle model. Lucas and Luna break down how Netflix and Spotify are quietly moving toward bundling their own services, from Netflix's rumored ebook tie-ins to Spotify's bundled music-and-audio tiers. They look at the economics: Netflix's stock down 4.6% in a week, Spotify at $501.50, and what the bundling trend means for subscriber retention and pricing power. Plus, the hosts discuss why this playbook is suddenly hot in 2026, and whether it can work for everyone. #Netflix #Spotify #Bundling #Subscription #Streaming #Everand #Ebooks #Audiobooks #MediaTech #Tech #Business #FexingoBusiness #BusinessPodcast #StreamingTech #ContentStrategy #Pricing #Retention #Podcast Keep every episode free: buymeacoffee.com/fexingo

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This episode is 9 minutes long.

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This episode was published on June 2, 2026.

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