How Neuromarketing Taps into Consumer Decision-Making

The Brain's Buy Button: How Neuromarketing Taps intoConsumer Decision-MakingWhy does a customer choose one brand over another when both products are nearly identical? Why do your focus groups say they love an advertisement, only for the campaign to fail in the market?For decades, marketers have relied on what consumers tellus. We use surveys, interviews, and focus groups to measure intent. The problem is, consumers often cannot articulate the real reason they make a choice. Many decisions are not conscious. They are subconscious, emotional, and instant.This gap between what people say and what they do is themost expensive problem in marketing.This challenge is escalating in Bangladesh. The market ismore crowded than ever.