How New U.S. Tariffs Are Forcing a Strategic Shift in the Consumer Goods Industry

In this episode, we dive into the ripple effects of the 2025 tariff overhaul on the U.S. consumer goods industry. From 25% duties on apparel and footwear to new levies on household appliances and packaged foods, these measures are reshaping sourcing, pricing, and supply chain strategies. We explore how brands—from fashion to home electronics—are responding through nearshoring, supplier diversification, and product redesign. Learn how market research plays a pivotal role in navigating these turbulent shifts, enabling smarter decisions across procurement, pricing, and regulatory planning. Tune in to understand the new global trade dynamics and how companies are adapting to stay competitive in an era of rising costs and shifting geopolitics.