How News UK is Using AI to Transform Advertising

In this episode, Amanda Rosevear, General Manager for ALF Insight, is joined by Charlie Celino, Commercial Services Director at News UK.  Charlie shares insights on navigating the evolving media landscape, the impact of AI on news and advertising, and proactive strategies for future success.  Discover how News UK is leveraging technology and innovation to stay ahead in a turbulent industry. 00:00 Introduction and Background of Charlie Celino02:59 Role of Commercial Services Director at News UK04:45 Challenges in the News Industry: AI and Trust06:21 Advertiser Relationships and Brand Safety Concerns13:02 Proactive Strategies in a Changing Landscape16:09 Embracing AI: Opportunities and Internal Initiatives22:24 Revolutionising Sales with Digital Tools31:16 The Future of Media Consumption34:37 Quickfire Insights on Sales and Authenticity40:24 Charlie’s life as a movie and favourite hype songs If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

In this episode, Amanda Rosevear, General Manager for ALF Insight, is joined by Charlie Celino, Commercial Services Director at News UK. Charlie shares insights on navigating the evolving media landscape, the impact of AI on news and advertising, and proactive strategies for future success. Discover how News UK is leveraging technology and innovation to stay ahead in a turbulent industry. 00:00 Introduction and Background of Charlie Celino02:59 Role of Commercial Services Director at News UK04:45 Challenges in the News Industry: AI and Trust06:21 Advertiser Relationships and Brand Safety Concerns13:02 Proactive Strategies in a Changing Landscape16:09 Embracing AI: Opportunities and Internal Initiatives22:24 Revolutionising Sales with Digital Tools31:16 The Future of Media Consumption34:37 Quickfire Insights on Sales and Authenticity40:24 Charlie’s life as a movie and favourite hype songs If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

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This episode was published on March 26, 2026.

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