How Newsletters Are Using Sponsored Deep Dives

Episode 33 of The Newsletter Podcast explores how newsletter writers are partnering with brands for sponsored deep dives—long-form, narrative-driven sponsored content that integrates naturally with the newsletter's voice. Lucas and Luna break down the economics, using examples from The Browser's sponsorship by Amazon Web Services and Morning Brew's deep-dive series with Salesforce. They discuss CPM rates, audience fit, and the difference between a deep-dive sponsorship and a typical banner ad. Listeners learn how to approach brands, what to charge, and how to measure success beyond open rates. The episode also touches on the risks of reader pushback and how to maintain editorial integrity. Whether you're a newsletter writer looking to monetize or a marketer exploring newsletter advertising, this episode offers practical insights into one of the fastest-growing sponsorship formats in email marketing. #SponsoredDeepDives #NewsletterMonetization #EmailMarketing #BrandPartnerships #NativeAdvertising #MorningBrew #TheBrowser #AWS #Salesforce #CPM #Substack #Beehiiv #NewsletterBusiness #ContentMarketing #Marketing #NewsletterPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo