How Newsletters Use Welcome Sequences to Cut Churn

Episode 29 of The Newsletter Podcast dives into the neglected art of the welcome sequence. Lucas and Luna break down why most newsletters lose 30-40 percent of new subscribers within the first week, and how a three-email onboarding flow can flip that number. They walk through the exact structure used by Morning Brew's early growth phase — Day 1: deliver on the promise, Day 2: show personality, Day 3: set expectations. They also discuss a 2025 case study from a niche investing newsletter that cut unsubscribes by 22 percent just by adding a single 'what to expect' email. No fluff, just the sequence that makes subscribers actually open the next issue. #NewsletterMarketing #WelcomeSequence #EmailChurn #SubscriberRetention #MorningBrew #OnboardingEmails #EmailMarketingStrategy #OpenRates #NewsletterGrowth #EmailAutomation #SubstackTips #BeehiivStrategies #NewsletterBusiness #FexingoBusiness #BusinessPodcast #Marketing #ContentMarketing #AudienceBuilding Keep every episode free: buymeacoffee.com/fexingo