How newsrooms can win on Giving Tuesday — and keep the momentum going all year long | Keep It Local

from Keep It Local | Local Media Association

Giving Tuesday strategies for newsrooms with LMA’s Kristyn CooperShow Notes:On this episode of Keep It Local, host Ryan Welton sits down with Kristyn Cooper, director of fundraising initiatives at the Local Media Association, to explore how local newsrooms can make the most of Giving Tuesday. Cooper shares insights from two decades in the nonprofit world—covering how to normalize fundraising, connect storytelling to generosity, and build long-term donor relationships.Listeners will learn:How Giving Tuesday evolved into a $3.6 billion global movementWhy journalists already possess the skills to be great fundraisersBest practices for donor engagement and impact storytellingSimple ways to make giving easy and friction-free

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This episode is 20 minutes long.

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This episode was published on November 10, 2025.

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