How Next-Gen TV Advertising Can Expand Your Audience ft. Tara Silha

In this episode of The Marketing Scientists, TV and media buying powerhouse Tara Silha shares the essential building blocks for building a modern TV advertising strategy. She explains why TV still drives scale, trust and brand credibility in a way few other channels can match, and how blending linear and CTV can help you reach audiences you might be missing. Whether you’re considering TV for the first time or refining your buying playbook, listen in for an actionable framework for integrating TV into your growth engine.About the guest:  Tara Silha is a media executive with 20+ years of experience leading investment strategy and media buying across top brands. Currently Director of Media Strategy and Buying at Angi, Tara has also held leadership roles at Quince, Carewell, and The RealReal, where she drove impactful campaigns across both TV and digital channels.