How Nic White Helps Men Over 40 Rebuild Fitness and Confidence

In this episode of Founders Future, with host Olivia Sammons, Nic White, a hormone optimisation and online health coach for men over 40, shares his journey from a decades-long career in the nutraceutical and natural products industry to building a coaching business focused on helping men reclaim their health and vitality. After spending years in sales and nutrition-related industries—and once helping build a company that eventually sold for millions—Nic realized he wanted to focus on something far more meaningful: directly helping men improve their physical and mental wellbeing through holistic health practices.Drawing on his background as a competitive bodybuilder and decades of experience in sports nutrition, Nic now works closely with men who have fallen out of healthy routines due to work, family, and life pressures. Through highly personalized coaching, he guides clients through sustainable fitness, nutrition, and lifestyle changes that rebuild strength, confidence, and resilience over time. His mission is to help men avoid the struggles he experienced personally and to show that age can become a platform for renewed purpose, performance, and long-term health.