How Niches Destroy the Mass Market

from Unpacking the Digital Shelf · host Digital Shelf Institute

Based on an article from business and tech analyst Ben Thompson, Rob and Peter explore how the arc of the newspaper industry holds lessons for how brands will need to adapt to masses of markets to win.

Episode metadata supplied by the publisher feed · Published Jul 20, 2020

Embed this episode

Attribution link and audio player

NOW PLAYING

How Niches Destroy the Mass Market

0:00 15:17

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 15 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on July 20, 2020.

Can I download this Unpacking the Digital Shelf episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!