EPISODE · Jul 20, 2020 · 15 MIN
How Niches Destroy the Mass Market
from Unpacking the Digital Shelf · host Digital Shelf Institute
Based on an article from business and tech analyst Ben Thompson, Rob and Peter explore how the arc of the newspaper industry holds lessons for how brands will need to adapt to masses of markets to win.
What this episode covers
Based on an article from business and tech analyst Ben Thompson, Rob and Peter explore how the arc of the newspaper industry holds lessons for how brands will need to adapt to masses of markets to win.
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How Niches Destroy the Mass Market
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