How Niches Destroy the Mass Market episode artwork

EPISODE · Jul 20, 2020 · 15 MIN

How Niches Destroy the Mass Market

from Unpacking the Digital Shelf · host Digital Shelf Institute

Based on an article from business and tech analyst Ben Thompson, Rob and Peter explore how the arc of the newspaper industry holds lessons for how brands will need to adapt to masses of markets to win.

Based on an article from business and tech analyst Ben Thompson, Rob and Peter explore how the arc of the newspaper industry holds lessons for how brands will need to adapt to masses of markets to win.

NOW PLAYING

How Niches Destroy the Mass Market

0:00 15:17

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 15 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on July 20, 2020.

What is this episode about?

Based on an article from business and tech analyst Ben Thompson, Rob and Peter explore how the arc of the newspaper industry holds lessons for how brands will need to adapt to masses of markets to win.

Can I download this Unpacking the Digital Shelf episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!