EPISODE · Apr 23, 2025 · 34 MIN
How Nick Gonzales Scaled Pop-A-Shot Marketing by Setting Goals for his Lean Team and Pushing Steady Progress
from Biz Builder Spotlight · host Jonathan Sherman
Nick Gonzales, VP of Marketing at Pop-A-Shot, shares how he's helping grow the iconic arcade basketball brand with just a small in-house team and a customer-centric strategy.In this episode, we cover:✅ How Nick identifies where to focus marketing efforts with limited resources✅ His processes for growing a brand having both consumers and businesses as customers✅ How he uses AI as a creative collaborator — including social media for a puppet mascot Listen to this episode if you want to hear how a lean team can manage a multi-channel marketing strategy and get a peek behind the curtain of an iconic brand's marketing process.
What this episode covers
Nick Gonzales, VP of Marketing at Pop-A-Shot, shares how he's helping grow the iconic arcade basketball brand with just a small in-house team and a customer-centric strategy.In this episode, we cover:✅ How Nick identifies where to focus marketing efforts with limited resources✅ His processes for growing a brand having both consumers and businesses as customers✅ How he uses AI as a creative collaborator — including social media for a puppet mascot Listen to this episode if you want to hear how a lean team can manage a multi-channel marketing strategy and get a peek behind the curtain of an iconic brand's marketing process.
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How Nick Gonzales Scaled Pop-A-Shot Marketing by Setting Goals for his Lean Team and Pushing Steady Progress
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