How Nike Built a Brand on Athlete Storytelling

What this episode covers

In this episode of Building Brands with Fexingo, Lucas and Luna explore how Nike built one of the most iconic brands in history through athlete storytelling. They focus on the 1980s signing of Michael Jordan, the creation of Air Jordan, and the 'Just Do It' campaign. Learn how Nike turned endorsement deals into narrative engines, creating emotional connections that transcend product. The hosts discuss the importance of authenticity, the risks of athlete scandals, and how Nike's strategy evolved from Jordan to LeBron to Colin Kaepernick. Packed with specific examples like the 1985 Air Jordan 1 ban by the NBA and the 2018 'Dream Crazy' ad, this episode gives you concrete takeaways about brand narrative and long-term equity. #Nike #MichaelJordan #AirJordan #JustDoIt #ColinKaepernick #LeBronJames #BrandStorytelling #AthleteEndorsement #MarketingStrategy #BrandEquity #Business #FexingoBusiness #BusinessPodcast #BrandBuilding #Narrative #Authenticity #SneakerCulture #1980sMarketing Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity?

This episode is 6 minutes long.

When was this Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity episode published?

This episode was published on June 12, 2026.

What is this episode about?

In this episode of Building Brands with Fexingo, Lucas and Luna explore how Nike built one of the most iconic brands in history through athlete storytelling. They focus on the 1980s signing of Michael Jordan, the creation of Air Jordan, and the...

Can I download this Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity episode?

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