How Nike Found Product-Market Fit - A Product Market Fit ...

What this episode covers

Nike was built backwards. Instead of building a product and taking it to market, Phil Knight first built a distribution machine for running shoes. Eight years later, he finally launched his own product (the Nike shoe) and did $3M in sales in the first year. This is not the full story of Nike. It's the story of how Phil Knight got to product-market fit. Send me a message to let me know what you think!

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Frequently Asked Questions

How long is this episode of A Product Market Fit Show | Startup Podcast for Founders?

This episode is 25 minutes long.

When was this A Product Market Fit Show | Startup Podcast for Founders episode published?

This episode was published on November 20, 2023.

What is this episode about?

Nike was built backwards. Instead of building a product and taking it to market, Phil Knight first built a distribution machine for running shoes. Eight years later, he finally launched his own product (the Nike shoe) and did $3M in sales in the...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this A Product Market Fit Show | Startup Podcast for Founders episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.