How Nike Took a Bet on A College Basketball Player From North Carolina and Won

from Our American Stories · host iHeartPodcasts

On this episode of Our American Stories, no one knew for sure just how great Michael Jordan would be in the NBA. One underdog sneaker company - yes, Nike was an underdog then - took a bet on him. But the turning point came when they zeroed in on a fledgling director - Spike Lee. The rest is history. Support the show (https://www.ouramericanstories.com/donate)Support the show: https://www.ouramericanstories.com/donateSee omnystudio.com/listener for privacy information.

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This episode is 7 minutes long.

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This episode was published on November 20, 2024.

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