How Non-Conformists Change the World

Can any of us be creative, and if so, how we do we nurture our creativity? How can we advance courageous new ideas, policies and practices without risking it all? New York Times bestselling author and one of Malcolm Gladwell’s favourite thinkers, Professor Adam Grant shows us how to improve the world by championing novel ideas and values that go against the grain, battling conformity, and bucking outdated traditions. But how do we know if we’re harbouring a great idea? How do we counteract fear and self-doubt? Grant debunks the myth that successful nonconformists are born leaders who embrace risk, and encourages us all to spot opportunities for change and innovation.