How non-profit organizations can better communicate their messages to the media

Being published in the mainstream media is a great way for non-profit organizations to educate the public and to influence politicians and policy makers. But it’s not always easy to grab the attention of journalists. Ed Walz, Vice President for First Focus Campaign for Children spoke with Managing Editor of Evidence Network, Kathleen O’Grady in Washington, D.C. about the ways organizations can get their message more widely distributed in both traditional and new media. https://campaignforchildren.org/ http://www.evidencenetwork.ca (Ed has since moved on to work with Springboard Partners). Interview produced by Mélanie Meloche-Holubowski, journalist intern at EvidenceNetwork.ca, and journalist with Radio-Canada. The Evidence Network of Canadian Health Policy, commonly known as EvidenceNetwork.ca, is a Canadian healthcare resource designed with the needs of journalists in mind. The project links journalists with health policy experts to provide access to credible, evidence-based information. We also create original OpEds, articles, podcasts, infographics, posters and videos on health policy topics for publication in the mainstream media.