How Non-Salespeople Can Get Better At Selling

I'm not a professional salesperson. Chances are, you're not a professional salesperson. Yet if we're consultants, lawyers, accountants, coaches or business owners of any type then the reality is that we have to sell if we want to grow our business. In this podcast, leading sales trainer and someone who made the leap from salesperson to board level executive, Jonathan Farrington talks about what it takes for a non-salesperson to succeed at sales. Over the years Jonathan has both bought from and trained professionals of every flavour, and I can't think of anyone better to share their views on how […]