How Nonprofits Should Market in 2026: Branding, Storytelling & Short Form Content with Corey Holman

In this episode of the 1334 Podcast, Blake sits down with Corey Holman to unpack one of the biggest challenges nonprofits face: communicating their mission clearly and consistently.Why do so many nonprofits struggle to explain what they actually do? Why do numbers and statistics often fail to move donors? And how can short-form video content transform the way organizations connect with their communities?Using principles from the book Made to Stick by Chip Heath and Dan Heath, Blake and Corey break down:Why owning your “why” matters more than listing servicesThe difference between persuasion and manipulationWhy most nonprofits suffer from inconsistencyHow to use short-form content strategically (not as vanity metrics)The power of testimonials and storytelling over statisticsHow to attach identity to givingWhy collaboration is the future for small nonprofitsThis episode is for nonprofit leaders, executive directors, marketing directors, board members, and anyone who wants their organization to stop being the best-kept secret in their community.