How Northwest winemakers are appealing to consumers in a changing market

Henderson Ave and Brooks Wine are two Oregon winemakers that operate at different price points, but are currently faced with many of the same questions: How do wineries appeal to consumers when American alcohol consumption has waned in recent years? How do producers ease barriers to entry for wine consumption and education? How do vintners approach sustainability when wine is facing challenges due to climate change? Tiquette Bramlett is the founder of Henderson Ave, a collection of canned wines that launched last year. Jen Cossey is the general manager of Brooks Wine. They both join us to share more about the state of Oregon’s wine industry.