How not to come second - the art of winning business pitches

Persuading people of our point of view and getting them to back our judgement with their money is what makes the world go around. And the sharpest end of the persuasion business is the pitch: that intense and brief period when you get to make your case to the potential client'. But how do you make the most of that opportunity? These are the words of David Kean one of world's leading authorities on the art of pitching and my guest on this show. Successful pitching is a subject close to my heart having spent part of my career facilitating and assessing many major pitches at both Mars Inc and United Biscuits. If you sell your services to clients and are involved in putting your case forward to potential clients then this show is a must. Also, It is not everyday that you get to hear advice on a subject that can make all the difference between success and second place failure from an expert who has helped clients win over $1/2 billion dollars in fees over the last 3 years.