How not to do relationship marketing

An episode of the THE PODCAST with Annelise Worn podcast, hosted by Annelise Worn, titled "How not to do relationship marketing" was published on January 19, 2020 and runs 12 minutes.

January 19, 2020 ·12m · THE PODCAST with Annelise Worn

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Summary

How NOT to do relationship marketing. In conversations this week I've been chatting with heaps of mummas about how to make relationship marketing work for them. Too many have been on the receiving end of salesy, spammy messages and they know that they DON'T want to do that. And fair enough. Me neither. What we're talking about with relationship marketing is connecting with your audience on a 1:1 level, and engaging with them in an authentic way. The why? So you know your customers well enough to serve them properly. The benefit is - when you serve your audience properly, they stick around, and they talk about you. WIN and WIN. Everyone wins. That's how to do business well.

Episode Description

How NOT to do relationship marketing. In conversations this week I've been chatting with heaps of mummas about how to make relationship marketing work for them. Too many have been on the receiving end of salesy, spammy messages and they know that they DON'T want to do that. And fair enough. Me neither. What we're talking about with relationship marketing is connecting with your audience on a 1:1 level, and engaging with them in an authentic way. The why? So you know your customers well enough to serve them properly. The benefit is - when you serve your audience properly, they stick around, and they talk about you. WIN and WIN. Everyone wins. That's how to do business well.

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