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How NOT to do Trade Shows - Part II episode artwork

Dec 13, 2023 23 min

How NOT to do Trade Shows - Part II

from Biotech Best Practices Hosted by Dale Harrison, Owen Swift

Conferences and trade shows are among the most expensive sales and marketing activities a company can engage in, with many companies seeing a poor return on their efforts. We talk about the biggest do's and don'ts when doing a trade show, specifically focusing on optimizing your marketing efforts. How do you run pre-show campaigns? What are the key considerations in booth design? What about all that Swag? Previously, in Part I (Episode 2), we looked at how to optimize trade shows from a sales perspective.

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How NOT to do Trade Shows - Part II

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This episode is 23 minutes long.

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This episode was published on December 13, 2023.

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