How NOT to Market Your Brewery

"If you build it, they will come" is a lie. Gary Arndt, Allison McCoy, and Bobby Fleshman discuss the critical importance of marketing for a new brewery. They share their personal experiences and lessons learned in the marketing journey of McFleshman's Brewing Company, emphasizing the necessity of strategic promotion and the impact of community events like Mile of Music and Lager Fest.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co00:00 Introduction and Hosts00:14 The Importance of Marketing00:40 Early Marketing Mistakes01:30 Hiring Stephanie Harvey05:06 Community Events and Foot Traffic08:13 Mile of Music and Lager Fest14:02 Live Music and Partnerships17:12 Air Wisconsin Collaboration21:51 Marketing Lessons Learned23:38 Conclusion and Wrap-Up