How OBI Built a Lean, High-Impact AI Function That Scales - The Data Playbook Podcast with Kris Peeters & Dr. Ruth Janning episode artwork

EPISODE · Jan 14, 2026 · 1H 13M

How OBI Built a Lean, High-Impact AI Function That Scales - The Data Playbook Podcast with Kris Peeters & Dr. Ruth Janning

from The Data Playbook Podcast · host Dataminded

In this episode of The Data Playbook, we sit down with Dr. Ruth Janning, Head of Data Science & AI at OBI, to talk about what actually drives AI impact in real organisations.We break down:Why GenAI hype leads teams in the wrong directionHow to choose between ML, GenAI and agentic AIReal-world retail AI use cases (recommendations, assortment, automation)How a 10-person team delivers outsized business valueAI governance, self-service, templates & AI ambassadors🎧 Listen to more episodes of The Data Playbook for real-world stories on data platforms, GenAI, data products and cloud independence from Europe’s leading data practitioners and leaders.🌐 More at https://www.dataminded.com/resources and subscribe to our Spotify channel. Watch the full episode on YouTube: https://youtu.be/hzI9VizGyHM

In this episode of The Data Playbook, we sit down with Dr. Ruth Janning, Head of Data Science & AI at OBI, to talk about what actually drives AI impact in real organisations.We break down:Why GenAI hype leads teams in the wrong directionHow to choose between ML, GenAI and agentic AIReal-world retail AI use cases (recommendations, assortment, automation)How a 10-person team delivers outsized business valueAI governance, self-service, templates & AI ambassadors🎧 Listen to more episodes of The Data Playbook for real-world stories on data platforms, GenAI, data products and cloud independence from Europe’s leading data practitioners and leaders.🌐 More at https://www.dataminded.com/resources and subscribe to our Spotify channel. Watch the full episode on YouTube: https://youtu.be/hzI9VizGyHM

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How OBI Built a Lean, High-Impact AI Function That Scales - The Data Playbook Podcast with Kris Peeters & Dr. Ruth Janning

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In this episode of The Data Playbook, we sit down with Dr. Ruth Janning, Head of Data Science & AI at OBI, to talk about what actually drives AI impact in real organisations.We break down:Why GenAI hype leads teams in the wrong directionHow to...

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