EPISODE · Apr 27, 2021 · 54 MIN
How Offering Bundles Doubled Lume Cube's Average Order Value
from Shopify Masters · host Shopify
You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer. Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their customers capture better content & look better on video.For more on Lume Cube and show notes: https://www.shopify.com/blog/lume-cube-bundling Tune in to learn Why they focused on international expansion very early in their business How they manage cash flow when their cash is tied up in inventory How they used bundling to increase their average order value Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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What this episode covers
In this episode of Shopify Masters, we chat with Riley Stricklin, co-founder of Lume Cube about launching on Kickstarter, searching for manufacturing partners, and increasing margins by transitioning from wholesale to direct to consumer.
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How Offering Bundles Doubled Lume Cube's Average Order Value
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