EPISODE · Jul 28, 2025 · 15 MIN
How Often Should You Email Your Customers
from Maven Marketing with Brandon Welch · host Frank & Maven
Send us Fan MailIf you’ve ever wondered whether you’re emailing your customers too much—or not enough—this episode is for you.Brandon and Caleb break down the strategy (not just the tactics) behind email marketing that actually works. With real benchmarks, proven ROI stats, and examples from businesses just like yours, you’ll walk away knowing exactly how often to send, what to say, and how to keep your audience engaged—not annoyed.Inside this episode:The surprising ROI of email marketing ($36–$40 per $1 spent)Benchmarks for frequency, open rates, and unsubscribesWhat to send (even if you're “just a plumber”)Why email isn’t about selling—it’s about staying top of mindHow to revive a “cold” list the right wayWhether you're sending one email a month or none at all, this is your reminder: your best customer is your yesterday customer—and they’re waiting to hear from you.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
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Send us Fan Mail If you’ve ever wondered whether you’re emailing your customers too much—or not enough—this episode is for you. Brandon and Caleb break down the strategy (not just the tactics) behind email marketing that actually works. With real benchmarks, proven ROI stats, and examples from businesses just like yours, you’ll walk away knowing exactly how often to send, what to say, and how to keep your audience engaged—not annoyed. Inside this episode: The surprising ROI of email m...
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How Often Should You Email Your Customers
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