How often should you refresh your brand?
from The Brandsmith Hosted by Solveig Petch
In this episode, I respond to a question that was asked over on one of my Instagram posts. "About how often do you find is an average time between upleveling a brand? Or is it less about time and more about something else?" I want to point out before we start that in this episode we’re not talking about a full-on, all the bells and whistles rebrand, but rather about making smaller adjustments to ensure your brand feels up-to-date and relevant. So, for the purposes of this episode, we’ll say you want to change things up a bit, but essentially stay true to the essence of your brand. And we’re talking about the visual side of your brand, not the deep strategic work. With that in mind, whilst I’d love for there to be an easy answer to this question, like “yes, every three years!” I’m sorry. The answer is: there is no set interval for when you should refresh your brand. Tune in to find out what signs you should be looking for instead of relying on fixed time intervals. Shownotes: https://petchy.co/shownotes/032/ Book a Brand it! VIP Intensive: https://petchy.co/vip/
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