How Ogilvy's "bystander" strategy impacts violence against women

from On Strategy Showcase · host Fergus O’Carroll

Ogilvy London's powerful "Have a Word" campaign, short listed for an APG Award this year, peels back the male psyche to map out a new territory in violence prevention. We're joined by Behavioral Strategist, Tara Austin and Planning Director, Bianca Novaes.

Episode metadata supplied by the publisher feed · Published Jul 18, 2023

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How Ogilvy's "bystander" strategy impacts violence against women

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