How Older Indians are Taking to OTT Music Apps in a Big Way

With  the price of smartphones and data plans on the rise, older Indians are  turning to on-demand music apps as a cheaper way to access music.  However, it is not worth signing up for one of these apps in India, and  their popularity is decreasing. That said, these apps are perfect for an  older Indian who has a smartphone and is willing to pay a monthly  subscription fee instead of using data plans. For them, these apps  represent an affordable way to access music without having to use data.  #TWN