How Oleg Lee Built a $60M Manufacturing Business From a Family Garage

In this episode of Founder2Founder, Aaron Spivak sits down with Oleg Lee, a serial entrepreneur, Guinness World Record holder, father of three, and founder of All About Vibe, a custom pillow company that scaled from a garage operation to generating over $60 million in revenue. Known for turning people’s favorite moments into pillows, Oleg has created products for celebrities like Snoop Dogg, Gary Vee, and Paris Hilton, and partnered with brands like Netflix and Paramount.Oleg breaks down the raw, behind-the-scenes reality of building a physical product business from scratch, how a Groupon deal triggered massive demand, working with family, and why he eventually stepped back from daily operations. He shares his goal of a $100 million exit, how he handles adversity and why focusing on health, values, and energy has been his ultimate growth strategy. This conversation is a must-listen for any founder scaling a team or navigating the chaos of entrepreneurship.Chapters: 01:17 – The Dog Pillow That Sparked the Business 02:22 – From Israel to the U.S.: Oleg’s Early Work Ethic 04:05 – The First Custom Pillow: A Tribute to His Dog 05:13 – Building the Business in His Dad’s Garage 07:41 – The Groupon Deal That Created Instant Chaos 08:51 – Fulfilling 20,000 Orders With Family Support 09:59 – From Pre-Made to Fully Custom Designs 11:59 – Transitioning From Wholesale to DTC 12:49 – Working With His Dad: The Challenges and Lessons 14:07 – How Bringing His Wife Into the Business Saved Their Marriage 16:26 – Navigating Family Boundaries in Business 17:13 – Oleg’s Vision for a $100M Exit 19:02 – What He Would Do Differently: No Manufacturing 20:01 – The Problem With Business Advice From Non-Operators 21:30 – Pillows at VCon and Understanding Brand Psychology 23:36 – Creating a Safe and Empowering Culture for Employees 25:15 – Hiring a CEO and Fully Stepping Back 26:28 – Why He Hates Numbers but Still Leads 27:20 – Growing Up in Survival Mode in Beersheba 29:04 – Fixing Machines Himself and Leading by Example 30:22 – What It Took to Build a Self-Sustaining Business 31:37 – The Cost of Listening to the Wrong People 33:13 – Setting a Clear Target for the Exit 36:07 – Aaron’s Story of Selling Hush and Knowing When to Sell 40:34 – Why Oleg Doesn’t Share Product Ideas, He Just Builds 41:31 – Managing Remote Leadership and Scaling From Boca 43:37 – Projected Revenue and the Roadmap to $50M 44:15 – When Summer Outsold Christmas and Production Broke 46:31 – Advice to His 30-Year-Old Self: Prioritize Physical and Mental Health 49:56 – Why Health, Wealth, and Family Are Tattooed Into His Values 51:00 – Surrounding Yourself With the Right EnergyGuest Links:Website: www.allaboutvibe.comInstagram: @thatpillowguyIf you're a founder doing $1MM+ in annual revenue, apply for the Founders Club today: https://go.foundersclubofficial.com/intro-fc-aaronStay Connected!Aaron Spivak:IG: @‌SpivakLinkedinThe Founders ClubIG: @‌TheFoundersClubWebsite www.foundersclubofficial.com Founder2Founder:TikTok @‌Founder2FounderPodcastYoutube @‌Founder2Founder.Podcast