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How On Running Built a Brand on Swiss Engineering and Community episode artwork

EPISODE · Jun 16, 2026 · 9 MIN

How On Running Built a Brand on Swiss Engineering and Community

from Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity · host Fexingo

In this episode, Lucas and Luna explore how On Running transformed from a startup with a patented CloudTec sole into a global running brand worth over $10 billion. They break down the key decisions: launching in specialty running stores instead of big-box retailers, using athlete storytelling through Helen Obiri and Jakob Ingebrigtsen, and building a community via the On Run Club app. They also discuss the brand's recent expansion into performance apparel and its partnership with Loewe for lifestyle credibility. Specific numbers include On's 46.6% revenue growth in 2025 and its 2024 IPO pricing. A concrete case in brand strategy for listeners interested in how engineering-first brands create emotional connection. #OnRunning #SwissEngineering #CloudTec #RunningCommunity #AthleteStorytelling #HelenObiri #JakobIngebrigtsen #OnRunClub #BrandStrategy #PerformanceApparel #LoeweCollab #IPO #SpecialtyRetail #BusinessPodcast #FexingoBusiness #BrandBuilding #RunningShoes #DirectToConsumer Keep every episode free: buymeacoffee.com/fexingo

What this episode covers

In this episode, Lucas and Luna explore how On Running transformed from a startup with a patented CloudTec sole into a global running brand worth over $10 billion. They break down the key decisions: launching in specialty running stores instead of big-box retailers, using athlete storytelling through Helen Obiri and Jakob Ingebrigtsen, and building a community via the On Run Club app. They also discuss the brand's recent expansion into performance apparel and its partnership with Loewe for lifestyle credibility. Specific numbers include On's 46.6% revenue growth in 2025 and its 2024 IPO pricing. A concrete case in brand strategy for listeners interested in how engineering-first brands create emotional connection. #OnRunning #SwissEngineering #CloudTec #RunningCommunity #AthleteStorytelling #HelenObiri #JakobIngebrigtsen #OnRunClub #BrandStrategy #PerformanceApparel #LoeweCollab #IPO #SpecialtyRetail #BusinessPodcast #FexingoBusiness #BrandBuilding #RunningShoes #DirectToConsumer Keep every episode free: buymeacoffee.com/fexingo

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How On Running Built a Brand on Swiss Engineering and Community

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How long is this episode of Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity?

This episode is 9 minutes long.

When was this Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity episode published?

This episode was published on June 16, 2026.

What is this episode about?

In this episode, Lucas and Luna explore how On Running transformed from a startup with a patented CloudTec sole into a global running brand worth over $10 billion. They break down the key decisions: launching in specialty running stores instead of...

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