How One Agency Owner Fired Her Bottom 10 Percent Clients and Grew Revenue 22 Percent

Most agency owners are terrified of firing a client, let alone 10 percent of their roster. But in this episode, Lucas and Luna break down the exact blueprint used by a 12-person B2B marketing agency that let go of its lowest-margin accounts and saw revenue climb 22 percent in the following quarter. We walk through the criteria they used to identify which clients to cut — things like invoice aging over 45 days, scope creep frequency, and net promoter score below 30. We also cover the communication script they used, how they handled the transition period, and the surprising way this move actually improved their remaining client relationships. If you have ever felt stuck with a difficult client who pays less than they cost you, this episode offers a clear, numbers-driven path out. #AgencyManagement #ClientFiring #Profitability #ScopeCreep #NetPromoterScore #RevenueGrowth #ClientRelationships #MarketingAgency #BusinessStrategy #ServiceBusiness #ClientSelection #InvoiceAging #AgencyGrowth #PricingStrategy #ClientRetention #FexingoBusiness #BusinessPodcast #TheAgencyOwnerPodcast Keep every episode free: buymeacoffee.com/fexingo