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How One B2B Marketer Found Silver Linings in the Unknown episode artwork

Jun 18, 2020 <1 min

How One B2B Marketer Found Silver Linings in the Unknown

from Catalyst

Megan Heuer is the principal at HeuerB2B where she helps B2B companies win the business they want and keep the business they've won. She spent 12 years at SiriusDecisions working on ABM and research, and when the company was acquired by Forrester she became the VP of research. After a stint at Engagio, she founded her own company. In this interview, Andrea Lechner-Becker chats with Megan about how buyers are responding to changes in the market, advice for individuals who are experiencing layoffs or furloughs and how to identify opportunities in challenging times.

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How One B2B Marketer Found Silver Linings in the Unknown

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