How One Brand Made Sephora Create an Entirely New Product Category

from Shopify Masters · host Dr. Julie Chung, Julie Chung, Kent Yu, T3, Shuang Esther Shan, Shopify

Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200.For more on T3 and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200.

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How One Brand Made Sephora Create an Entirely New Product Category

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This episode is 40 minutes long.

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This episode was published on June 12, 2025.

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