How One Buyer Used Data to Negotiate Freight Rates Down 22 Percent

Episode 39 of The Buyer's Side digs into a real-world case where a mid-market manufacturer's procurement team took on rising freight costs. With spot rates up 30 percent year-over-year and carriers holding firm, the buyer didn't just push for discounts. They built a lane-level total cost model, benchmarked their own shipping data against public indices, and used a sealed-bid reverse auction across six carriers. The result: a 22 percent reduction on their top 10 lanes, saving $1.7 million annually. Lucas and Luna walk through the tactic step by step, from data prep to negotiation psychology, and discuss how this approach shifts power back to the buyer in a carrier-friendly market. No fluff, just the playbook. #FreightNegotiation #Procurement #Sourcing #Logistics #SupplyChain #DataDriven #ReverseAuction #CarrierManagement #TotalCostModeling #B2BPurchasing #TransportationSpend #CostReduction #NegotiationTactics #LaneAnalysis #SpendAnalysis #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo