How One Company Doubled Its Customer Reviews in 2 Years

Ep171 - Once your Google rating is already strong, which review platform should you actually chase next? Shane Rogers, Director of Strategy and Innovation at ZINTEX Remodeling, a bath and shower remodeling company based in Lewisville, Texas, walks through the internal rule his team uses to decide, plus how they grew from about 2,500 reviews to more than 5,000 in two years by mapping every touchpoint in the customer journey and building a system for handling negative reviews without ever deleting one. On this episode of Endless Customers, Bob Ruffolo talks with Shane Rogers about turning review generation into a repeatable system instead of a one time ask. Key Topics 00:00 How ZINTEX Doubled Its Customer Reviews in Two Years 04:18 Where Their Old Review Strategy Broke Down 08:22 How to Ask One Customer for Two Reviews 10:00 Which Review Platforms to Prioritize After Google 15:17 How to See What AI Says About Your Business 20:18 How to Respond When a Review Turns Negative 26:12 Why Company Culture Drives Better Reviews 33:02 How Reviews Influence AI Recommendations 37:43 Turning Neighborhood Proof Into an AI Visibility Engine 41:48 The Review Generation Playbook Recap Shane Rogers is Director of Strategy and Innovation at ZINTEX Remodeling, a home improvement company serving more than 40 markets, and spent the last 16 months building this exact system as the company's Content Manager. Connect with Shane on LinkedIn: [GUEST LINKEDIN URL NEEDED] Episode Article: [URL PENDING - not yet published] https://www.impactplus.com/endless-customers-podcast/doubled-customer-reviews-two-years Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market.