How One Company’s Key Differentiator Will Bring Them 10X The Brand Impact With Eddy Badrina

Betsy and Tony talk to Eddy Badrina about building his business and making a positive impact. Eddy has humbly worked his way from the George W. Bush administration to starting, selling, and buying back digital marketing agency, BuzzShift. His latest venture is leading Eden Green Technology as CEO. Prior to joining Eden Green Technology, Eddy knew he wanted his next venture to have three key components: 1. A hardware or software component, 2. Exponential impact and 3. Be a redemptive organization. To achieve this, Eddy has clearly articulated what he wants as a leader and then hired people smarter than him. He focused on Eden Green’s 10X key differentiator, a concept originally coined by Peter Thiel. What is it that his organization truly does ten times better than his competitors? Listen in to find out more. Learn more about your ad choices. Visit megaphone.fm/adchoices