How one creative firm found its positioning

Here's a recent interview Ilise did with Beth Brodovsky from Iris Creative. http://www.iriscreative.com/   There are two big questions that Ilise asks Beth in this interview:    How did you come to pinpoint your target market? Beth talks about how she (and her staff) worked together to find their target market, membership organizations, after being generalists for many years.   Which tools do you use to promote your services? Beth describes how they geographically narrowed their search, paid extra attention to job titles, use postcards productively, use speaking programs to get new prospects (even if they don’t attend!) and more…   Listen in...