How One CTO Uses Cost of Delay to Prioritize Features

In this episode of Tech Leadership with Fexingo, Lucas and Luna explore how one CTO at a B2B SaaS company used Cost of Delay to transform feature prioritization. They break down the real-world case: a team drowning in competing requests from sales and product, using Cost of Delay and Weighted Shortest Job First to reduce time-to-value by 40 percent. Lucas explains the math behind Cost of Delay—a combination of business value, time criticality, and risk reduction—and how it replaces subjective scoring. Luna challenges whether this works outside product companies, and they discuss pitfalls like over-quantifying. Key takeaway: Cost of Delay aligns engineering with business outcomes without micromanaging. A concrete tool for CTOs and engineering managers tired of the HiPPO (Highest Paid Person's Opinion) prioritization trap. #CostOfDelay #WSJF #Prioritization #ProductManagement #TechLeadership #CTO #EngineeringManager #B2BSaaS #LeanSoftware #Agile #DecisionMaking #TechStrategy #FexingoBusiness #BusinessPodcast #Technology #Leadership #SoftwareEngineering #Kanban Keep every episode free: buymeacoffee.com/fexingo